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Tatu

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Tatu

On May 16th, 2001, Universal Music Russia signed a band, that critics, music journalists and record companies call the most outrageous and scandalous thing to ever happen to Russian show-biz. Who are Tattoo? Julia and Lena, 2 girls, one is 15 and the other one is 16 years old. Both of them got into this project by accident, and instantly became national heroes. November 2000. Tattoo, an unknown act, brought their first-ever video to MTV Russia. Despite (or, maybe, thanks to) its controversial character, MTV were brave enough to put it on air, and… Tattoo took Russia by storm. “Ya Soshla S Uma (I’ve Lost My Mind)”, their first self-released single, is a song describing turmoil in a girl’s soul. She is in love with another girl, she does not understand what is going on, she is both scared and happy, and everyone around her refuses to even try to understand her.

Although there is a number of acts trying to reflect loneliness and angst of a teenage soul, Tattoo sing and perform with such



sincerity that immediately compels kids. Ya Soshla S Uma has had an incredibly long shelf-life for a debut single. The video was in MTV Russia’s Top 10 playlist for 2 months, for 3 months was in Top 5 most requested videos chart, and is still on air. The audience was first shocked to see two girls kissing in the video, and after they came to their senses, everyone realized there is much more than lesbian appeal behind this track. It’s the lyrics, the music, and, most importantly, the message the girls deliver. This track did to the act what usually is achieved by staying at the scene for years. Tattoo have very established fan base, and are well-known by everyone else. Everything they do immediately creates media buzz. While kids were going crazy about Julia and Lena, the Tattoo girls, Universal Music Russia were negotiating a record deal with their manager. We felt that such act as Tattoo has enormous potential not only for the local market, but for the world.

The second video, released

Tatu

simultaneously with the album, is called “Nas Ne Dogoniat” (“They’re Not Gonna Get Us”), and it’s proving Tattoo is not a one-hit wonder. After one week of hot rotation on MTV Russia it went straight to #1 in MTV “Russian Top 10” (weekly chart show with only Russian videos competing with each other) and #7 in MTV Top 20 (leaving behind Jennifer Lopez, Eminem and Backstreet Boys!!!). Single is receiving major success at radios as well, A listed on 1st National Radio “Russian Radio” (Russian music only) and 7 other national radios. An autograph signing, organized on the day of the album release, brought more than 3 000 kids to one of Moscow’s entertainment centers and even caused some concern among police officers around the area. Girls spent 3 full hours giving autographs and were so tired at the end, that apologized and left, leaving a huge crowd screaming their names, behind.


Tatu Tatu